Hip-hop has been in a frenzy this week since Jay-Z and Roc Nation announced Kendrick Lamar to headline next year’s Super Bowl halftime show in New Orleans – with many doubting the spot will be handed To Lil Wayne. Weezy is an undisputed legend and has been NOLA’s standard bearer throughout his career. However, he hasn’t made the same motion as Kendrick Lamar over the past few months in terms of mainstream attention. After a back-and-forth win over Drake, Dort confirmed he would headline the Super Bowl in an announcement video that seemed to put a foot in the door on the idea of a second round, something Drake has hinted at since early August . However, while Pop Out was considered a triumph, Kendrick’s mission statement seemed to go far beyond simply dethroning one of the most commercially successful artists of all time.
Kendrick Lamar surprised the masses on Wednesday night by releasing his new single, tentatively titled “Watch The Party Die,” on Instagram. It’s a 180 from “Not Like Us,” the upbeat West Coast song that’s been around all summer. Similar to other pieces in the “Heart” series, this one has a darker tone, with its drumless soul samples and deadpan delivery, in which Kendrick talks about culture. He seemingly stepped onto Drake’s grave for the last time, shutting down the media and influencers whose biases were reflected in their coverage and agendas, expressing not only disdain but vitriolic hatred for the hip-hop industry as a whole. In a sense, he was imagining what hip-hop and humanity might look like after a process of destruction and reconstruction. Apparently, he acknowledged that there are others in hip-hop who could equally help lead the movement, specifically LeCrae and Dee-1.
“Watching the party die”
Kendrick Lamar’s latest single, released at the VMAs on September 11, is his first song since dropping “Not Like Us” earlier this year. The record finds Kendrick reflecting on the feud (“This thing was too evil to apologize/It’s different, let him get hit hard and get disqualified” and “Just push that guy down, it’s going to do that to everybody All good for the shit/But they don’t hate me, they hate the people I represent/The kind of people who never laugh ‘cause I want a favor” and “I think it’s time to watch the party die/The streets Niggas and corporate guys, rappers who report lies/me their families need to be shamed.
The song touches on the entire music industry, reworking and expanding on concepts mentioned in songs like “Euphoria” and “Not Like Us” (“It’s time to drive these demons away, heavy metal on my sword… .Say hello to your future “Destiny, a culture bred by carnivores” and “They wonder why I’m not keen on giving up/The more visible you are, the more your spirit is tested”) considering “Euphoria” marks Ken Derek’s first album since TDE. A new beginning for a new chapter, a frustration that seems rooted in his exploitation and commodification of culture.
“I wonder what Lecrae would do?”
The song’s third verse contains two shout-outs to Lecrae, a Christian rapper who is often denied flowers due to the content of his music. “I wonder what Lecrae would do? Fuck these bastards or show them what prayer is for?” Kendrick asks at the top of the verse, repeated at the end of the verse Part One. This particular shout-out in this chapter of Kendrick’s career is no coincidence, especially given the lyrical themes of Dot’s new single.
In a 2023 interview, Lecrae revealed that his relationship with Kendrick dates back to The Kendrick Lamar EP. For the project, the rapper created a song called “Faith,” in which he opened up about his issues with his faith in God. Kendrick Lamar wasn’t a name yet, but when Lecrae heard the song, he reached out.
“I had more Twitter followers than he did at the time, so I sent him a DM and I was like, ‘Dude, I heard this song. What are you wrestling with?’ I said, ‘Cause maybe I can send some stuff,'” LeCrae recalled on the YTH Nation podcast. Kendrick explained that he had several questions about his faith. “We started going back and forth and we just formed a relationship. From that point on, it became an exciting relationship and I never wanted to abuse it or say, ‘Yeah, let’s make music together.’ , but more like, let’s be friends.
What’s even more interesting about this podcast segment is that Lecrae said he previously turned down a feature on Kendrick. “He actually asked to make music with me first, and I was like, ‘No, let’s chill out because I don’t want you to feel like I’m just in it for what you’re doing,'” he said.
Lecrae talks Drake Vs. Kendrick
A more minor part to consider in Kendrick’s cry is how Lecrae shaped the Compton man’s place in the culture compared to Drake. In a recently circulated interview clip with Mr. Jay Hill Network, Lecrae explained: “Ghostwriters aside, [Drake]is a great rapper… but Drake is a fan of the culture. Kendrick is a product of this culture. There is a difference.
“I want to have empathy, my heart is like Dee-1”
Similar to Lecrae, Dee-1’s Christian values are often at the forefront of his artwork. Interestingly, the New Orleans-based rapper rose to fame with the release of the single “Jay, 50 & Weezy,” which invoked the messages of three of the greatest rappers of the time in his music. Eventually, the song led to a collaboration with RCA Inspiration.
While the Super Bowl announcement has turned into a pointless Kendrick vs. Lil Wayne debate, it’s worth noting that Dee-1 has had issues with Cash Money and Weezy in the past. He was supposed to release a project called Separated at Birth that was heavily inspired by Lil Wayne and Cash Money, but as explained in Sway’s Universe, the NOLA-based label blocked its release.
His issues with the music industry made headlines earlier this year after he criticized the music content of rappers such as Rick Ross, Meek Mill and Jim Jones. He urged each of them to “do better” and took particular issue with the content of Mick and Ross’s “too good to be true” project. Dee-1 says it’s hypocritical for Meek to stand for prison reform while rapping about murder and violence. “But this guy was glorifying murder a week ago!” Like, what are you doing, bro? Baby Snoopy is actually killed and it breaks your heart. You put him around your neck,” he said. “Why are you glorifying the same things? The rap game, the hip-hop industry, is very good at making delicious poison. I’m not going to call you out because I have a problem with you, man.
Eventually, it turned into a feud between him and the aforementioned artists, including vague accusations from members of Dipset. Despite this, Dee-1 made it clear that he had no personal issues with any of the parties he called out. This became especially apparent when he refused to downplay Rick Ross’ feud in Canada and praised Meek’s unfiltered view of street realities, writing: “Being a gangster can get you hurt, jailed or… Get killed… Cleverness will be rewarded.
Lecrae and Dee-1’s response to Kendrick
The brief shout-out captured the attention of hip-hop fans, especially as expectations for the new wave of Christian rap blazed a trail for themselves. LeCrae and Dee-1 both kept their answers short at first. The former wrote: “Love you dot…always here,” along with a praying hands emoji. In the days following the song’s release, Dee-1 gave a broader response.
“I appreciate the shout out bro. @kendricklamar ❤️ More than you know. Transformation is happening. The time is now! After the song was released, Dee-1 wrote on Twitter. However, he went on to talk He faced some backlash for siding with Wayne during the Super Bowl fiasco, especially since he’s a New Orleans native. But in an interview with TMZ, Dee-1 recalled that he was there when the song was released. “I’m not afraid to go against the culture as a whole. I love New Orleans, but I love God more than I love New Orleans. My position has nothing to do with loyalty to my city, loyalty to the hip-hop industry. All that stuff. is fickle, and it is a reflection of my devotion to my Creator.
in conclusion
If you’ve followed Kendrick’s career, you’ll notice flashes of his spirituality scattered throughout his records. Good Boys, mAAd City opens with his childhood friends reciting prayers and confessing their sins, and appears in the first circle at the end of “Sing About Me/Dying Of Thirst” when a woman (voiced by Maya Angelou , per BET) helps lead the “Sinner’s Prayer.” Religious allusions and imagery appear throughout projects such as “To Pimp A Butterfly,” “DAMN.” and “Mr. Morale & The Big Steppers.” However, Kendrick seems to be more outwardly expressing his faith and using it as a guide to inspire change. So when Kendrick raps, “I wanna be empathetic, I’m like Dee-1, but I’ll-“, it illustrates the Pulitzer Prize winner’s dilemma: getting ready for another invasion Prepare, or use spirituality and faith to transcend conflict and achieve greater goals.
About the author
Aron A. is HotNewHipHop’s Features Editor. He began his tenure at HotNewHipHop in July 2017, where he has comprehensively documented the biggest stories in culture over the past few years. During his tenure, Aaron has helped introduce many hot emerging artists to our audiences, identify regional trends and highlight hip-hop music from around the globe. As a music journalist based in Canada, he’s also making a concerted effort to shine a spotlight on artists from north of the Canadian border as part of Rise & Grind, a weekly interview series he created and launched in 2021. Extensive interviews with beloved figures in culture tell the story. These include industry veterans (Quality Control co-founders Kevin “Coach K” Lee, Wayno Clark), powerhouse producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane) and next generation stars (Lil Durk, Latto, Fivioforeign, Denzel Curry). Aron has also written cover stories with Rick Ross, Central Cee, Moneybagg Yo, Vince Staples and Bobby Shmurda, among others.
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