Curtis “50 Cent” Jackson just dropped big news about his next podcast project. The G-Unit boss is teaming up with Narratively, Jadakiss and iHeartPodcasts to tell the full origin story of DMX.
“Look Thru My Eyes: Becoming DMX” will launch later this year and will be hosted by Kiss. The show delves into the life of Earl Simmons before he became the legendary Dark Man X.
Jadakiss brings great credibility to the project. The Yonkers native lived on the same street as DMX and witnessed his rise firsthand. Their connection is deeper than most people realize.
“One day, he showed up, because he keeps randomly showing up around the block, and one day, it was like, ‘Yo, X is looking for you guys,'” Jadakiss told BET in 2022. “He brought [me and Sheek Louch] To Raff Ryders. “
DMX personally introduced Jadakiss and The LOX to Ruff Ryders co-founder Joaquin “Waah” Dean. No audition required. X simply tells them: “I want to sign, and they sign with me.”
This unconditional love defines their relationship. DMX saw potential in young Jadakiss and made sure he got his chance. This move changed everything for LOX.
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Jadakiss has been building his media presence through Fat Joe’s Joe & Jada podcast. The show launched in May 2025 and quickly became a cultural phenomenon. Netflix Just listened to the January 26, 2026 podcast.
The timing for Jadakiss to host the DMX Series makes perfect sense. He has proven that he can handle long-form stories while maintaining their authenticity. His Ruff Ryders history adds a layer that most hosts can’t provide.
50 Cent knows how to pick winning podcast concepts. His “Surviving El Chapo: The Twins Who Taken Down a Narco Lord” became an iHeartPodcasts hit. The success proves that G-Unit Audio understands the needs of the audience.
“DMX’s story is bigger than the music, it’s about survival, faith, pain and purpose,” 50 Cent told Deadline. “Seeing Through My Eyes: Being DMX gives people the opportunity to understand where X came from before becoming famous through the voices of people who were actually there.”
Executive producers Bruce Miller and Justin Baez brought a personal connection to the project. Both Yonkers natives knew DMX and his family. Their lived experiences ground the series in an authentic community perspective.
The series promises intimate interviews with family members, childhood friends, collaborators, competitors and cultural icons. These first-hand accounts reveal DMX’s formative years in unprecedented detail.
DMX died of a cocaine-induced heart attack on April 9, 2021 at the age of 50. His legacy continues to inspire new generations of hip-hop artists and fans around the world.
As for 50 Cent, his empire continues to expand. He’s also developing the true-crime series Gang Wars, managing multiple Power Universe projects for Starz, and just launched a new documentary about power lawyer Drew Findling.
Look Thru My Eyes: Becoming DMX will launch later this year and will be available everywhere podcasts are heard.
