Latin American hip-hop communities are locked in heavy online arguments over Complex’s newly updated “100 Hottest Rappers Right Now” list.
The list, republished 2 months after the last edition, shook up its top rankings and triggered debates across regional hip-hop forums regarding where Spanish-language and cross-over trap stars fit in global metric scales.
Fans argue standard streaming metrics undervalue the massive live-touring power of South American drill and trap acts. Artists from Mexico, Argentina, Brazil, and Colombia sell out stadiums but rank low on US-centric lists.
The debate highlights a growing rift: global impact vs. US streaming. Latam acts want metrics that count YouTube views from Buenos Aires, ticket sales in CDMX, and TikTok dominance in Brazil.
