Roc Nation officially launched JAŸ-Z30 on June 25, 2026, a year-long celebration commemorating the 30th anniversary of Reasonable Doubt, Jay-Z’s landmark 1996 debut.
The kickoff transforms New York City into a living tribute: immersive pop-ups at Bowery Station in Manhattan and Smack Mellon in Brooklyn, custom JAŸ-Z30 subway maps, commemorative Brooklyn Public Library cards, and J/Z train wraps with Spotify.
The Bowery Station pop-up (June 25–26) became a multimedia archive of Jay’s early career with memorabilia, archival footage, and Reasonable Doubt listening stations. The Brooklyn pop-up runs June 25–July 5.
Fans can explore Jayz30.com and download the JAŸ-Z 30 Google Maps List tracing NYC locations integral to his rise. The celebration leads to Yankee Stadium concerts July 10–12, Paris Sept 10, and LA Oct 23.
