Vivian Wilson is a key model for Pride 2026 alongside Rihanna’s Savage X Fenty.
Rihanna just made a powerful move that got everyone talking about visibility, family drama, and what it means for a major brand to stand with trans talent.
Savage X Fenty invites Elon Musk’s estranged trans daughter Vivian Wilson to Pride 2026, and the contrast between the moment and her father’s documented anti-trans stance is impossible to ignore.
Rihanna’s brand is celebrating Pride and Vivian is one of the faces of the event, positioning her as a symbol of trans visibility and acceptance.
The campaign is described as “bubbly” and unapologetic, which is in line with Savage X Fenty’s usual approach. They don’t do things that are safe or watered down.
Vivian is well aware of Elon’s situation. She has not spoken to him since 2020, and when she issued a public statement, she called him “absolutely pathetic,” a “serial adulterer” and unsupportive of her transition.
Elon, meanwhile, has been here blaming the “woke virus” for her trans identity and making statements that align him with the anti-trans movement, even as his own daughter is building a platform and launching major campaigns.
The moment was significant not just because Vivian was modeling for one of the biggest lingerie brands in the world.
She is doing this while her father has been actively hostile to trans rights and trans people.
Vivian has been outspoken about her experience as a young trans woman in a hostile political climate and spoke about identity in an interview with Teen Vogue magazine, while her father increasingly supported anti-trans rhetoric.
“It’s a convenient narrative that the reason he went to the right is because I’m a transgender person, but that’s not the case… He went further to the right, I’m going to use the word ‘further’… not because of me. It’s crazy,” she said.
She also criticized the way her father was portrayed in the media, refusing to allow narratives about him to go unchallenged.
This campaign feels like Vivian claiming her own space, her own narrative, and her own success, without influence or opposition from her father.
Rihanna’s brand has always been centered around inclusivity, and having Vivian join the moment sent a clear message about whose side they’re on.
