When the sons of Ice Cube and Chris Tucker took on their fathers’ legendary roles in “Friday,” the culture came full circle in an important way.
Look at this!
The Los Angeles Rams just tapped into something bigger than football, hey, they tapped into the great legacy of Los Angeles and hip-hop.
In a creative showcase for the 2026 NFL Draft, the team released a promotional video inspired by the 1995 cult classic “Friday.” This is special.
O’Shea Jackson Jr. takes over the role made famous by his father, Ice Cube, as Craig, while Destin Tucker takes on the role of pop star Chris Tucker’s Smokey.
Not only do they dress well, they feel like it. I mean the similarity is uncanny.
Take a look at it:
The timing, chemistry, and even energy of the scenes all reflect the original in a way that’s both nostalgic and new. It’s a reminder of how ingrained Friday is in the culture. It was an introduction to a new generation. They’re going to watch it now. I believe it.
The Rams didn’t stop there. Terry Crews plays Deebo. Then, YG appeared. How did he get this role?
Friday is more than just a movie. This is a moment! From its quotes to its characters, it helped define a generation of comedy rooted in everyday black life, West Coast style and hip-hop. Sons as the original star…Chef’s Kiss.
And the NFL, a league that often struggles to create genuine connections with hip-hop culture, may have quietly found one of the most effective bridges yet.
The 2026 NFL Draft has become a big moment, but this rollout shows the Rams understand today’s attention is earned through culture. period.
Craig and Smokey may be timeless, but now, the next generation is ready to carry it forward.
