According to Billboard’s freshly released Luminate Midyear Report, while R&B/Hip Hop remains the most-streamed genre in the U.S., its overall market share has dropped.
The full story: Hip-hop is back on top in 2026. Billboard reported that hip-hop’s market share dropped from 30 percent in 2020 to 24 percent in 2025. The new Luminate 2026 Midyear Report: R&B/Hip-Hop Continues to Set U.S. Audio Streaming, published July 15, 2026, confirms streaming is 92% of consumption but Dance, Country and Latin are eating share. Genre still leads with 1 in 4 US streams.
