Fresh off his ongoing New Generation Tour, Young Thug took to X to proclaim that traditional marketing is completely dead and that talent now holds all the power. He teased a massive new venture called PR5MAL, aiming to help artists, creators, and athletes turn their cultural influence into intellectual property and real ownership.
Thug tweet Sep 16 on X: Traditional marketing is completely dead, talent now holds all power, 40K retweets. PR5MAL aims to help artists, creators, athletes turn cultural influence into IP and real ownership, shares and royalties marketplace. New Generation Tour 2026 ongoing, Thug says no middlemen, labels don’t run game anymore. Teased partnerships with Gunna, Travis Scott, and NBA creators for Oct launch.
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