London-based artist Krept (of powerhouse duo Krept & Konan) has officially signed with global agency YMU for comprehensive representation.
The full story: The announcement comes directly after BBC Three axed hit series The Rap Game UK, which ended after a highly successful six-season run as one of the network’s longest-running shows. YMU will now handle Krept across music, commercial partnerships and brand strategy. Move signals major UK rap business escalation post-TV.
