True Religion brought heavy Y2K nostalgia to New York Fashion Week for its Iconography: That Was Then, This Is Now event. The night featured performances by Joey Bada$$, Dess Dior, and a surprise joint set by Fabolous and Ja Rule.
UnitedMasters curated playlists will be integrated into True Religion retail spaces, and attendees get to interact with product and community in a way that feels organic instead of forced. Dess Dior spoke directly about what this means for her. I’m excited to lead the launch of the UnitedMasters x True Religion On Tour Concert Series during NYFW. Limited-edition Fall 2026 Iconography Capsule treats signatures as more than archival references, denim, fleece, graphic T-shirts bring heritage into contemporary streetwear.
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