“Judge Judy would love this.”
Joileceia (@joileciabriana), a Charlotte, North Carolina, woman said she invested $5,000 in Veonce Dasilva’s Airbnb Strategy, a Houston-based coaching service that promised to guide her into the short-term rental business, only to receive a brochure and radio silence.
“Every time I try to support a [expletive]I always [expletive] Scammed,” she said. “Don’t book through Airbnb Strategy. She’s a [expletive] scam. “
How did she lose $5,000 on Airbnb coaching sessions?
Joileceia said she has long wanted to get into Airbnb. She says that after finding Dasilva on TikTok (@airbnbstrategy) and Instagram (@buildwithstrategy_ ), she got a Zoom call, saw her face, and felt reassured to commit. She said she started making payments in November 2024 and completed the balance of $5,000 in May 2025.
Trouble soon came. In addition to the coaching fee, she still owes the first month’s rent and a non-refundable equal deposit. She said she told DaSilva she wanted to buy a two-bedroom in Houston for $1,600 a month and wired the money. According to her, DaSilva told her that the two-bedroom units were sold out, leaving only the three-bedroom units (which cost $1,800).
Joileceia said the promised step-by-step guidance has not materialized. No limited liability company was formed. No business credit established. She said DaSilva sent a pamphlet and left her to figure it out on her own. She added that communication lasted weeks or even months between each reply, and that when they actually spoke, the replies didn’t mean much. DaSilva even changed his phone number at one point, Joileceia said, but didn’t mention it.
“She doesn’t accept any responsibility. She doesn’t apologize,” Joycia said. “She was very, very unprofessional.”
Once the unit and landlord were finalized and a March 1 move-in date was set, Dasilva was plunged into darkness for two weeks, Joileceia said. According to Joileceia, Dasilva did not respect Joileceia’s stated preferences or the two’s previous conversations.
da silva has turned off all comments on her TikTok, suggesting it’s possible Business is not good.
“If you don’t give me the money, I’m going to continue the process,” Joycia said. “You will eventually be prosecuted.”
This may not be the first time. But first, let’s see what people say.
“You are strategic love”
In the comments section, viewers said Joileceia should know better and not pay such large sums to strangers online, especially when it doesn’t need to host Airbnb hosting courses.
One person said: “No shade lady, you have $5,000, you can open your own Airbnb, that’s a good amount of money.”
“Does $5,000 sound good to you?” another asked, posing a reasonable question given the current situation.
“I started arbitraging Airbnb two years ago. I didn’t buy the e-book or pay anyone to show it,” one person said. “We have to learn to start studying ourselves! You don’t need to pay anyone to teach you.”
There’s one thing in common: “It starts with common sense,” another commenter noted. “A lot of things sound outrageous. Spending over $5,000 like this is stupid. People need to start doing their research. If it sounds too good to be true, it usually is. It’s got to be better.”
But that doesn’t necessarily mean Joileceia wasn’t scammed.
Danger signs everywhere
A quick Google search should probably turn up some red lights.
For one, Dasilva’s digital footprint is weak for someone charging five figures. A LinkedIn profile lists her as a cashier in New York City, a claim supported by old photos on her social media pages. The Sailing Houston magazine feature appears to be the only significant online presence with her photo. But the publication operates on an open submission basis with minimal editorial review. A quick search of Harris County court records reveals a troubling footnote in an eviction lawsuit filed two years ago against Veonce Dasilva.
The Joileceia situation may or may not be a scam, but the broader pattern isn’t particularly new. The Federal Trade Commission (FTC) reported in December 2025 that consumers lost $65 million to rental scams similar to this one. Half of these scams start on social media. Da Silva shows off his flamboyant lifestyle. Consumers saw an opportunity that would soon arise. They neglected proper scrutiny and ignored basic research.
AllHipHop reached out to Joileceia and Dasilva via TikTok private messages and comments. We will update this story if there is any response.
@joileceiabriana ♬ Original Sound – JoileceiaBriana
