It’s a pretty exciting day for hip-hop fans (thanks to J. Cole for the surprise release), as Pharrell Williams quietly releases his surprise album VIRGINIA: Black Yacht Rock Vol. . 1. Featuring rich guitar arrangements and intricate harmonies, this enigmatic 10-track album is available for free download here.
While Pharrell himself has yet to announce or comment on the project’s release, the album, subtitled The City of Limitless Access, appears to be Pharrell’s take on the early-’70s yacht rock genre, which was all about luxury, opulence, and sophistication. logo. It’s entirely consistent with Pharrell’s status as a high fashion icon and founder of Billionaire Boys Club, and certainly with his current role as creative director of Louis Vuitton.
What’s also interesting is the nature of this drop, which as of yet isn’t available for streaming on regular platforms. The move comes at an interesting time, with conversations surrounding streaming payments and alternative models in the music market booming. From James Blake’s exclusive subscriber-based releases to La Russel’s partnership with Even.biz to sell music directly to fans, the industry is clearly reaffirming the relationship between artist and consumer. From this perspective, Pharrell’s latest release may also focus on further reaching fans directly through free hospitality and subscription forms.