This month marks the return of Spotify Koreaour partnership program that brings the unique sound and culture of Korean hip-hop to the world through exclusive artist collaborations, bonus content, and more.
Developed in partnership with the Korean hip-hop community hip hop music, Korea refers to the complex Korean emotion of the same name—an indescribable mixture of resentment, sadness, pain, anger, and grief. This feeling stems from the shared historical and cultural experiences of Koreans, providing creative inspiration for the participating artists.
For this year’s iteration, it’s called Crown X Han 2024some of the biggest names in Korean hip-hop gathered in the studio to record two new Spotify singles.
First single “there is no tomorrow,” offers a fusion of styles Changmo, Doc 2, Loppona beats!, Shaboytobyand smuggler The message conveyed at the same time resonated not only in Korea, but also around the world.
“Thanks to Spotify, I had the opportunity to create this new track with an incredible artist that I have long admired,” said CHANGMO. “I hope the positive energy generated by this collaboration can transcend Korea and introduce Korean hip-hop to listeners around the world.”
The second single “ugly,” is a cooperation Lil Moshpit, Paul Blancoand Ossia Featuring minimalist beats produced by Lil Moshpit, Lil Moshpit won Hip-Hop Album of the Year at the 2023 Korean Hip-Hop Awards.
“I am honored to be able to serve Crown X Han 2024“, said Lil Moshpet. “It’s really exciting to work with artists with unique styles. I believe this initiative will not only reinvigorate Korean hip-hop on a global scale, but also connect with people around the world through our music. Fans build deeper connections.
Learn more about Korean hip-hop music
Following the release of these two songs, each participating artist selected five songs to be added to our flagship K-hip-hop playlist, crownbuild stronger connections with fans and showcase their personal taste.
Plus, edit via Spotify on KrOWN and HIPHOPPLAYA Official YouTube channellisteners can discover behind-the-scenes footage, live performances and stories detailing the creation of both songs.
“We are committed to providing a platform for Korean artists to reach global audiences with their music,” said Park Jung JooSpotify Music Director, South Korea. Crown X Han 2024 Marking the continuation of our chapter in celebrating the sounds and talent of Korean hip-hop, we are beyond excited to partner with HIPHOPPLAYA to bring it to life.
South Korea, Ireland
Spotify will also become the official sponsor of HIPHOPPLAYA Festival 2024, South Korea’s largest hip-hop music festival. The festival will be held on May 4 and 5 at Seoul’s Nanji Hangang Park and will feature special performances by several participating artists. Crown X Han 2024including CHANGMO and Shyboiitobii.
“We are excited to partner with Spotify to fuel the resurgence of Korean hip-hop and be part of the journey to bring more Korean artists and music to the world.” Kim Yong Joon, founder and CEO of HIPHOPPLAYA. “We hope that Spotify Singles can serve as a bridge between Korean hip-hop music and listeners around the world, providing them with the opportunity to enjoy the rich culture of Korean hip-hop together.”
Crown X Han 2024 It comes amid a surge in global interest in Korean hip-hop. Global streaming of Korean hip-hop music on Spotify surges 950% between 2014 and 2022* since launch Korea Last February, they grew by more than 40%. The genre’s appeal is crossing borders, with the United States, Mexico, South Korea, Brazil, Indonesia, Thailand, India, Philippines, Japan and Canada becoming the largest consumers of Korean hip-hop.
This event also follows the success of last year’s first event Korea Outing, Korean hip-hop trendsetter likes Park Jie, Kidd Milleyand Milani Released six Spotify singles. These tracks include “Guru” and”Have fun with you” has attracted the attention of hip-hop fans around the world and has accumulated nearly 14.4 million live broadcasts so far.**** Notably, “Grrr” subsequently became Spotify’s top KrOWN song of 2023 and was nominated for Collaboration of the Year at the 2024 Korean Hip-Hop Awards. 2023 TrenChill KR&B Picks.
Spotify is committed to supporting Korean hip-hop culture through flagship playlists KrOWN and K-hip-hop Rookies, which showcase the next generation of Korean hip-hop talent.With our latest iteration Koreawe will continue to support this vibrant music culture.
Discover more of Korean hip-hop’s top talent with our flagship playlist KrOWN.
*Data from January 1, 2014 to January 1, 2023
**Data from February 23, 2023 to April 1, 2024
***Data from March 1 to 31, 2024
****Data as of February 16, 2024
