NFL Commissioner Roger Goodell confirmed that JAY-Z and Roc Nation’s agreement with the NFL to produce the Super Bowl halftime show will continue.
According to Bloomberg, Goodell gave a speech about cooperation at the NFL’s annual owners meeting in Atlanta on Tuesday (October 15).
The NFL commissioner said his relationship with JAY-Z, Roc Nation and its CEO Desiree Perez is “mutually positive” and that all parties are satisfied.
“I’m not sure any of us actually spent a lot of time talking about contracts,” Goodell added. “Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.
While the last five-year contract signed in 2019 was worth $25 million, the terms of the new deal have not yet been announced, according to ESPN.
JAY-Z and Roc Nation’s participation in the Super Bowl halftime viewing resulted in a significant increase in ratings.
The 2022 halftime show in Los Angeles, starring Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige, drew 103.4 million viewers, compared to last year’s 96.7 million viewers.
Meanwhile, Rihanna’s 2023 performance was one of the most-watched Super Bowl halftime shows ever, drawing 118.7 million viewers.
Kendrick Lamar dominated the 2025 Super Bowl in New Orleans, a year after dominating the hip-hop conversation. The decision was controversial, with people enthusiastically supporting Lil Wayne performing in his hometown. Hough faced criticism for the choice, although his defenders claimed it was not his decision.
However, 2025 Super Bowl halftime show producer Jesse Collins appears to confirm that JAY-Z has the final say.
NFL team owners voted for Atlanta to host the 2028 Super Bowl, marking the fourth time the big game will be played at the Falcons’ home stadium.
