He didn’t even give Kendrick Lamar a day. K. Dot posted a diss on “6:16 In LA” on the morning of May 3, and Drake stole his thunder by posting a response on the same day. Not only that, but the Toronto superstar also released a music video. He uploaded the song “Family Matters” to YouTube, along with a seven-minute video in which he then played “Push Ups.” Literally. The beat switch at the end of Drake’s first diss is the intro beat to “Family Matters,” and he has a lot to say about it.
When Drake started posting the news on his Instagram Story, the writing was on the wall. The rapper posted a clip from The Equalizer 2 in which the main character threatens to kill every one of his actors. He also posted a picture of yellow caution tape. DJ Akademiks then started promoting the release of the new song on X (formerly Twitter) and had a call with Kai Cenat. Well, Drake made the most of the hype and gave fans a song that’s even longer than Lamar’s “Euphoria.”
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Drake drops music video for his latest diss
Drake took aim at The Weeknd, claiming his music is played everywhere “the boys are more proud,” but Dot was the main target. The title “Family Matters” repeated Lamar’s criticism of his parenting skills. The music video also goes out of its way to debunk this claim, featuring footage of Drake walking around his mansion with his son in his arms. The rapper also denied the fact that K. Dot had a No. 1 hit with “Like That,” claiming he only did it because he was talking about God Six. He even suggested that Lamar should give him the money he received from the song.
Like all the diss released to date, “Family Matters” is lyrically rich. Drake has a lot to deal with, whether it’s enemies or what Lamar said to him last week. That’s part of the fun. What we didn’t expect was the way the music video was handled. Drake has apparently been planning this launch for a while. We’re excited to see what this debate will produce next in the fight.
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