Shifting to sneaker culture, DJ Khaled just went viral by flexing four upcoming Air Jordan releases, including the much-anticipated return of the Air Jordan 8 “Chrome.” Khaled showed the pairs on Instagram Live August 6, 2026, from his Miami sneaker vault. The clip pulled 4.2M views in 6 hours with Jordan Brand commenting “Another one.”
The four pairs include the Air Jordan 8 Chrome (first retro since 2015), Air Jordan 3 “Father of Asahd” PE, Air Jordan 1 High “Grateful” red suede, and a new Air Jordan 5 “We The Best” olive colorway. Khaled confirmed all four are dropping Q4 2026 under his We The Best x Jordan deal. Resellers already list the Chrome 8s at $600 pre-order.
Khaled’s sneaker deal has become one of the most lucrative in hip-hop outside of Travis Scott, with his last Jordan 5 “Sail” reselling for $400+. The preview comes as Khaled teases his next album Til Next Time with Drake and Jay-Z features. With Complex Sneaker Con next week, the timing is perfect for hype.
