Cardi B’s latest fashion moves have nothing to do with trends – related to loyalty

Cardi B, in partnership with Revolve Group, has launched a fashion and beauty department based on its personal style and will debut later this year.

Cardi B is entering the fashion world with new clothing and beauty lines.

The rap superstar is working with the Revolve Group to draw inspiration directly from the closet.

The Grammy Award winner told WWD that she is working closely with longtime designer Kollin Carter to shape the series.

While the entire lineup is still under development, Cardi makes it clear that the pieces will reflect her own preferred appearance.

“I can shop every day, but there’s always a pair of jeans I like. There’s a vest I like, I don’t care how much stains there are on it, I’ll wear it because I just love it,” she said. “I want my brand to have the one you buy, you like, and that makes sense. If it’s small, it should be a real size; if it’s big, it should be a real size.”

The Bronx-born rapper whose real name is Belcalis Almánzar, says she is not only focused on flashy launches, but also on building something that lasts.

“We have a few samples, but when we get the whole (product range), that’s when we start to take the course,” she said. “I’m that kind of person and if I don’t like something, I’m really angry.”

This is not Cardi’s first foray into fashion.

She has previously worked with Fashion Nova and Reebok and sold out quickly in the capsule collection.

But this time, her goal is more than just hype – she wants to stay strong.

“It’s something, when I drop it, everything will sell out in the first week or a day, but that’s not the good part. The good thing is when people come back. I want people to come back,” Cardi B said.

Her debut with Revolve is expected to be launched by the end of 2025.

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