Cardi B just revealed news three years in the making: The Bronx rapper has announced the launch of her hair care brand, Grow-Good.
The launch marks another major step in her ever-expanding business empire.
“I’m going to preview something I’ve been doing for the last three years,” Cardi said on Instagram Stories before releasing the teaser video. “I’m excited because this is my baby and it’s something that people really need and I’ve been working on it for a long time!”
The brand name says it all. Grow-Good is committed to helping customers achieve healthier hair growth. “We want b######’s hair to grow!” Cardi announced in the announcement video.
The launch isn’t just another celebrity beauty line. Cardi has been sharing her natural hair secrets for years, with fans watching her show off her long, healthy, natural locks and begging for her routine.
“When I was younger, I really hated my hair. Now that I’m older, I’ve grown to love it and appreciate it…it’s really a part of me,” she explains in the trailer.
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Grow-Good will launch this spring, but specific product details and pricing are still under wraps. The release of hair care products comes as Cardi continues to build her business portfolio outside of music.
In April 2025, she partnered with Revolve Group to establish an exclusive multi-category business covering fashion and beauty brands.
“People have been looking forward to both from me. My beauty line, people have been looking forward to it, just like an album,” Cardi told WWD of her collaboration with Revolve.
The rapper’s business empire now spans multiple industries. She also co-owns the highly successful Whipshots vodka cream liqueur product.
The timing fits perfectly with her upcoming tour schedule. Cardi’s Little Miss Theatrical Tour kicks off on February 11, 2026 at Acrisure Arena in Palm Desert, California.
The North American tour has a total of 35 shows, passing through major markets such as Los Angeles, Houston, Detroit, Chicago and New York’s Madison Square Garden, and finally ends on April 17, 2026 at State Farm Arena in Atlanta, Georgia.
