Kanye West asked and he said yes. The rapper took to Instagram on Tuesday night to blame Adidas in a lengthy post. He complained that even though Adidas had severed ties with him, the brand continued to promote and benefit from his Yeezy designs. When you Google Yeezy.com, the Adidas website appears before the Yeezy website,” he claimed. “Stop doing that. Stop doing things that get in my way. Our partnership is over.
Kanye West previously thought Adidas was trying to have its cake and eat it too. However, as of Wednesday night, that may no longer be the case. The brand doesn’t mention Yeezy products anywhere on its website. This also applies to past news articles about Yeezy. If you try to select an image in an article on Yeezys, you will see a blank page. All articles related to Kanye West and his designs have been deleted by Adidas. Granted, the brand did announce that it would be severing all ties with Yeezy in 2025.
Kanye West accuses Adidas of ‘exploiting’ his creativity
Adidas Chief Executive Bjorn Gulden said at a press conference in October that he was eager to put the tragedy of Kanye West behind him. “There [aren’t] Any other unresolved issues,” the executive said. “And there’s no funding either way. There’s tension on a lot of issues [but] Both parties said there was no need to argue anymore… [It] Goulden went on to clarify that Adidas’ Yeezy shares plan to be sold before the end of 2024.
The rapper’s anti-Semitic comments in 2022 sparked backlash around the world. The brand issued an official statement condemning West’s comments. However, Goulden claimed the rapper didn’t mean what he said during a 2023 appearance on the podcast In Good Company. “I don’t think he’s serious, and I don’t think he’s a bad person,” he explained. “Here’s the thing… I think Kanye West is one of the most creative people in the world.”
About the author
Elias Andrews is the music and entertainment writer for HotNewHipHop. He joined HNHH in 2024 as chief night writer, which means he covers new releases every week. In the year since joining, Elias has covered some of the biggest, most tumultuous stories in music. He covered Drake and Kendrick Lamar’s battle on the fly, especially with the release of topics like “Family Matters” and “Meet the Grahams.” He also detailed a list of ongoing allegations and criminal charges against Diddy. Elias’ favorite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He likes L.A. hip-hop, but not L.A. sports teams. The first album he bought was Will Smith’s “Big Willie Style,” which he thinks still sounds great.
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