Kanye & North West, Nicki Minaj

The first Thursday night (March 14) show spotlights a special Vultures performance by ¥$ (Ye + Ty Dolla $ign), plus North West performing for the first time at the festival, all set to attend the 2024 Rolling Loud California Highlights and surprises for fans. The annual music festival takes place at Hollywood Park in Inglewood, California, for an unprecedented four nights (March 14-17), with headliners including Nicki Minaj, Post Malone and Future x Metro Boomin.

Equally noteworthy, however, are the other performances throughout Rolling Loud’s three-day program. These include: Bryson Tiller, Sexyy Red, Summer Walker, Flo Milli, PartyNextDoor, Don Toliver and Big Sean, as well as co-performances from Los Angeles rap legends YG and Tyga.

The first Rolling Loud event in 2024 also showcases a range of merchandise inspired by Los Angeles sports teams, street art, racing culture, animation, skateboarding and more. The merchandise, curated by Rolling Loud’s director of merchandise Ray Guilbauilt and primarily designed by Prism Works Group, also includes collaborations with YG to commemorate the 10th anniversary of the rapper’s classic My Krazy Life album; Chief Keef’s Glo Gang ; BB Simon’s Rolling Loud co-branded belt; The festival also continues to collaborate with Forever 21 to launch popular merchandise to activate Bunny’s Bae Bar.

Those who are unable to attend in person can watch Rolling Loud’s live broadcasts on the YouTube channel each day. The festival’s official livestream, hosted by Sprite, was hosted by Jazzy of Jazzy’s World (with whom 10-year-old North West, aka Miss Westie, gave her first on-camera interview about her upcoming debut album Elementary School Dropout ), Tallie Spencer, Speedy Morman, Bootleg Kev and Hakeem Rowe.

Rolling Loud, co-founded by Matt Zingler and Tariq Cherif, will celebrate its 10th anniversary in 2025 and will travel to Europe this summer (July 5-7, 2024, near Vienna, Austria) and return to the United States for Rolling Loud Miami ( July 19-21) before returning to Asia with Rolling Thailand (November 22-24).

Below, check out a photo gallery of memorable moments from Rolling Loud California.

northwest

North West performs on stage during the “Vultures 1” playback concert during Rolling Loud 2024 at the Hollywood Park venue on March 14, 2024 in Inglewood, California.

nicki minaj

Nicki Minaj attends Rolling Loud 2024.

Post Malone

Post Malone will perform on stage during day two of the Rolling Loud Festival at the Hollywood Park venue on March 16, 2024 in Inglewood, California.

sexy red

Sexyy Red will perform at the Rolling Loud Festival on March 15, 2024 at the Hollywood Park venue in Inglewood, California.

Party next door

PARTYNEXTDOOR at Rolling Loud 2024.

Flo Milley

Flo Milli will perform on stage during day two of Rolling Loud Music Festival on March 16, 2024 at the Hollywood Park venue in Inglewood, California.

summer traveler

Summer Walker appears at Rolling Loud 2024.

Future and Metro Boomin

“Future” and “Metro Boomin” were unveiled at Rolling Loud 2024.

leaf

Ye performed on stage during the “Vultures 1” playback concert during Rolling Loud 2024 at the Hollywood Park venue in Inglewood, California on March 14, 2024.

Choppa

NLE Choppa participates in Rolling Loud 2024.

don tolliver

Don Toliver appears at Rolling Loud 2024.

Taiga

TYGA participates in Rolling Loud 2024.

YG

YG at Rolling Loud 2024.

Travis Scott and Don Tolliver

Travis Scott and Don Toliver perform on stage during day three of Rolling Loud at the Hollywood Park venue in Inglewood, California on March 17, 2024 .

Ty Dora$ign

Ty Dolla $ign performs on stage during day three of Rolling Loud at the Hollywood Park venue on March 17, 2024 in Inglewood, California.

Ray Sremmard

RAE SREMMURD appears on Rolling Loud 2024.

Sexy Red & Chief

Sexyy Red and Chief Keef appear at Rolling Loud 2024.