Bad Bunny’s Super Bowl halftime performance officially pulled in over 128 million viewers, making it one of the most watched halftime shows in history. The moment highlighted the expanding global power of Latin music within hip-hop and pop culture spaces.
The performance blended reggaeton, rap, and stadium-level production — proving that genre lines continue to blur on the world’s biggest stage. Fans and analysts alike are calling it a cultural milestone, signaling where global music influence is heading next.
With numbers like these, the halftime show conversation has officially entered a new era.
