A highly anticipated clothing collaboration with A$AP Rocky completely fell apart on August 2, 2026, after the partner designer leaked private Instagram DMs showing their creative exchange. The unreleased line was set to debut during Paris Fashion Week next month under Rocky’s AWGE imprint. Rocky pulled his design offer immediately after screenshots of fabric choices and pricing disputes hit X and Reddit.
The designer, who has worked with Off-White and Supreme, posted the DMs claiming Rocky “ghosted” on payments and changed concepts last minute. Rocky responded on his Instagram Stories, calling the leak “clout chasing” and saying he refuses to work with “snakes who violate NDA.” Industry insiders say the collection had already been sampled and was set for a $2M rollout with a major retailer.
Fans are split, with some backing Rocky for protecting his creative process and others saying he should have handled it privately. The fallout adds to a rocky year for Rocky’s fashion ventures after his Gucci capsule was also delayed in June. With his Don’t Be Dumb album still unreleased, AWGE insiders say Rocky is now moving all merch in-house to avoid future leaks.
