Drake surprised fans during a Twitch livestream with Kai Cenat, where the two previewed an unreleased track and discussed collaborating on future content. The stream quickly hit massive viewership as Drake teased new music and joked about dropping songs directly through livestreams.
Fans immediately began clipping moments from the stream, debating whether the collab would be a full song release or part of a larger content-driven rollout. The moment highlighted how livestreams are becoming a major part of modern music promotion.
