Kim Kardashian applied to trademark the North West doll as part of her new business, while her ex-boyfriend Kanye lost out on 350 trademark bids.
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Kim Kardashian just made a power move that showed exactly who controls the business game in her family.
Skimmes mogul files trademark documents to create Northwest dolls, puppetsand toys while her ex-husband Kanye West He watched helplessly as 350 of his trademark applications were thrown into the trash.
Kim’s trademark application covers dolls, playsets, puzzles, party games and puppets featuring her 12-year-old daughter’s name and likeness.
U.S. Patent and Trademark Office documents show that Kim first filed in 2023, and her legal team filed multiple extension applications to keep the application valid.
North’s fashion sense has influenced millions of young fans. Her outfits, piercings and grilles sparked discussion on social media platforms. The kids want to dress like the North West. King understood that this influence could translate into huge amounts of money.
@kimandnorth
🧟♀️🧟♀️
♬ Original Sound – Kim and North
Northwest dolls may come to dominate toy stores the way Barbie dominated them for decades. The market potential is huge. This business move could not have come at a better time. North West already has 20 million TikTok followers and just launched her Instagram account, which gained 2 million followers in a few weeks before Kim shut it down.
This kid’s social media presence rivals that of major celebrities.
northwest Already appeared in “Paw Patrol 2”, based on Kim’s Skims activitiesd appears in Kanye’s song. This kid’s resume at the age of 12 beats most adults in the entertainment industry.
Meanwhile, Kanye’s business empire continues to collapse. Last year alone, the patent office abandoned more than 350 trademark applications for his company, Ox Paha.
His controversial attempt to trademark “Yews” failed in multiple categories, including clothing, food and news coverage. Kanye’s trademark company hasn’t received any approvals in five years.
In the meantime, the patent office is likely to approve Kim’s North West trademark applications because they demonstrate clear commercial use and market need.
