Common has written and produced the brand-new NBA on Prime Video theme song, debuting next week as the 2025–26 season tips off. The track merges cinematic orchestration with classic boom-bap drums, setting a bold tone for Amazon’s expanding sports coverage. In a behind-the-scenes clip, Common described it as “a celebration of culture, rhythm, and competition.” Fans say the anthem feels like hip-hop meeting ESPN with purpose.
