Creator Tyler claimed on his previous album that he was “the biggest city after Kenny, which is true” (referring to Kendrick) is making these big moves. Some would think we have to wait a year or even a few years to listen to a new Taylor project, but it turns out you only have to wait until July 21st.
Like all of Tyler’s well-planned projects, the new album will usher in a new era of rapper roles. If you get lost, Igor and Chromakopia, we see this, you can hear a complete shift in your voice and pair with a strong visual identity with each of his eras.
This doesn’t seem to be any different. The artwork gives us a deeper understanding of new avatars, which is enough to inspire your curiosity. After all, the trailer art is essentially a shot of a man in a dangerous suit, holding the clear pressure of Taylor’s new work (which is probably the actual cover).
Taylor, creator
Don’t click on the glass 💿
(Album)July 21 🚨pic.twitter.com/bvwkpbmbff
— NFR Podcast (@NFR_Podcast) July 19, 2025
For the longest time, viewers think Taylor will give up the “sticky” music video on July 21, because that was the date he hyped on social media. But, apart from the release date announcement for the 3-day initial announcement for the music video, the project has not been launched – unlike him. So, what does he cook?