Swizz Beatz supports Timbaland’s AI music adventure in a tense live debate, urging critics to see it as an entrance.
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Swizz Beatz stood behind Timbaland in a live-filled discussion about AI in music on Sunday (June 8), defending his longtime collaborators that have caused a leap in controversial artificial pop music amid criticism from the hip-hop community.
“I’m so glad Tim got into AIT,” Swizz said on the live broadcast, which also featured Young Guru, Jay-Z’s engineer and media figure 19Keys. “Because all the white people. Why can’t we join? I don’t care how it started; it’s how you do it. This is the entrance to Tim enters AI. It’s the entry point whether we like it or not.”
Timbaland recently launched an AI-generated artist named Tata through his company Phase Zero, aiming to launch a new genre called “A-Pop”. The news drew immediate opposition from artists and industry insiders who accused him of selling human creativity and supporting machine-made music instead.
Swizz acknowledged the criticism but urged people to look at the bigger picture, saying Timbaland now has the opportunity to “change furniture” in the industry.
Still, he admitted that the introduction lacked clarity. “I don’t want people to understand what we are doing,” he added. “The only criticism of me is that we could have conveyed this to the people. Because it was a hell of declaration.”
The young Guru was not that tolerant. He warned that AI-generated music could replace real singers, writers and producers, shaking the situation with a crash in the Detroit factory due to automation.
“We feed the beasts!” he said, warning that training artificial intelligence through artificial music can make the creative economy grow.
Timbaland responds to AI-Artist’s strong opposition
Timbaland initially swiped the rebound with a sarcastic AI video, telling critics “cry me a river”, but then softened his Instagram tone.
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“I know I’m trolling, but let’s have a real conversation,” he wrote. I love my independent artist. That doesn’t mean I’m no longer working with real artists. No, I don’t train AI music. It’s just more creativity for creators. ”
