Swizz Beatz and Timbaland are reviving the “Verzuz” series, which will allow fans to see the musicians compete against each other on songs.
This time, they have a new distribution deal with Elon Musk’s X (formerly Twitter). Verzuz has entered into an exclusive distribution partnership with the social media site, the legendary producer announced Wednesday.
“Not only are we excited to have Verzuz join X, we’re excited to help X build the largest entertainment company in the world,” he said in the statement. He also thanked several X executives, including owner Musk, for their support of their vision. trust. “We can’t wait to get back to work.”
The two companies have agreed to a “mutually beneficial alliance” in which Swizz and Timbaland will retain full ownership and creative control, while X will receive exclusive distribution rights. The company estimates it will now broadcast to more than 550 million active users worldwide. Viewers of Verzuz can now watch it for free exclusively on X.
Starting with Swizz and Timbaland, the platform has exploded in popularity during the pandemic, featuring battles between Babyface vs. Teddy Riley, Nelly vs. Ludacris, Boi-1da vs. Hit-Boy, T-Pain vs. Lil Jon, RZA vs. Lil Jon, and more. , Erykah Badu vs. Jill Scott, Alicia Keys vs. John Legend, DMX vs. Snoop Dogg, and even Patti Labelle vs. Gladys Knight.
Timbaland added: “We are excited to partner with X, the world’s most innovative platform. Our goal has always been to bring Verzuz to the world, and we can now do it even bigger than ever before.
Linda Yaccarino said: ” Exciting voice collaborations to bring premium content to
