Before the metaverse became a buzzword, hip-hop artists were already experimenting. From Soulja Boy’s early virtual spaces to Travis Scott’s Fortnite show, the genre has been pushing the limits of fan interaction. In 2025, we’re seeing those seeds blossom into VR concerts, digital merch drops, and avatar meet-and-greets. Today’s throwback highlights how hip-hop laid the foundation for immersive digital culture years before Silicon Valley caught up.
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