Diddy’s live stream traffic increased significantly after news broke that the embattled tycoon had been arrested for sex trafficking and racketeering.
According to a CBS News report on Monday (September 23), industry data and analytics company Luminate confirmed that in the week following his arrest, on-demand streaming volume increased by 18.3% compared to the previous week.
This tends to happen when music producers dominate the headlines, even if it’s for negative reasons like Diddy or, before that, R. Kelly. Following the 2019 premiere of the Lifetime documentary series “Surviving R. Kelly,” the singer’s streaming volume on Spotify increased by 16%.
As for Diddy, after his arrest, an old interview in which he detailed his “kinky” parties resurfaced.
Over the weekend, a video of the bad boy boss’s appearance on “Late Night with Conan O’Brien” in 2002 went viral, in which he explained how he planned his legendary parties and secured sex The tension reaches a crescendo.
“This is what you need to do,” he tells the talk show host in the clip. “Women – beautiful women, of course. And of course, for ladies, beautiful men… You need to give the ladies what they need, too. You can’t force the situation.
“We need alcohol,” he continued, emphasizing the importance of drinking different types of alcoholic beverages. “You need some water. I don’t know if you guys have noticed this, but a lot of ladies drink water at parties. So if you don’t have what they need, they’ll leave. You have to leave it there.
As Conan puts it, Puffy’s instructions became “dangerous” when he started talking about locking the doors and keeping the room temperature high.
“You need to lock the door,” he added. “It’s a little weird, but you know… rock out with me. You need a lot of heat. Don’t go without air conditioning.
“The heat affects the alcohol and it affects – well, you know, everyone becomes more comfortable and relaxed. It creates some nice sweats.
When Conan joked about how “disgusting” the situation sounded, Diddy retorted: “It depends on how you look at it.”
“Oh, it’s starting to get a little sexy. Is that what you’re saying?” O’Brien asked, prompting Puffy to purr, “Yeah, sexy. New words for you” and the talk show host and His audience was astonished.
After clarifying that he wasn’t trolling the comedian, Diddy concluded his party-planning PSA by saying, “You need some good music, and of course you need me.”
The video sparked a strong response on social media, with many viewers expressing shock and disgust at the recent accusations against Diddy.
Over the years, Diddy has been the king of music parties, hosting star-studded bashes, including his annual White Party in the Hamptons, attended by hip-hop’s elite, Hollywood A-listers, Famous athletes, models and celebrities.
However, a darker, seedier side to Puffy’s party animal persona is at the heart of his criminal case, with federal prosecutors in New York accusing him of forcing women to have sex with male prostitutes for his own pleasure.
The three-count indictment alleges that the rap mogul used violence, drugs, threats and extortion to force women to participate in what he called “freak” sex sessions, which he would allegedly record and masturbate.
Diddy is also accused of transporting male sex workers interstate and internationally for the parties, allegedly with a network of associates helping him commit and conceal his crimes.
Homeland Security raids on the tycoon’s homes in Miami and Los Angeles in March uncovered various evidence of the bizarre behavior, including video footage of the aforementioned sex party and more than 1,000 bottles of baby oil and lubricant, according to prosecutors.
Didi has pleaded not guilty to the charges and will remain in jail pending trial, having been denied bail twice before.