Spotify is quietly beta-testing a new “Fan Rewards” program that merges virtual concerts with exclusive digital perks. Fans who stream their favorite artists the most will soon be able to unlock private VR concert access, meet-and-greet avatars, and limited-edition digital merch.
For hip-hop artists, this could mark the next phase of direct-to-fan engagement — rewarding loyalty through immersive experiences instead of just playlists.
