Rick Ross partners with Miami’s South Beach Brewing Company to launch cannabis-infused beverages.
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Rick Ross is expanding his business empire with a groundbreaking collaboration that brings luxury cannabis beverages to Miami’s vibrant scene.
On October 22, the mogul announced his latest joint venture with South Beach Brewing Company.
The Miami-based partnership has launched two different lines of THC/CBD beverages as well as ready-to-drink spirits. South Beach Brewing founder Lorenzo Borghese praised the potential of the partnership.
“Rick Ross’ energy and vision are a perfect match for us,” Borghese said. “We wanted to create bold, authentic drinks that capture the vibe of South Beach, and this partnership will make every sip feel like a moment of luxury and love.”
These health-focused beverages offer two non-alcoholic beverages designed for relaxation. Slack Tide contains 5 mg each of THC and CBD, along with watermelon juice and mint flavoring. High Tide provides 10 mg of both compounds through blueberry and strawberry juice.
Ross brings extensive cannabis industry experience to the partnership. The Grammy-nominated artist previously launched Hemp Hop smoking products in 2021 via Green Globe’s Hempacco. He also partnered with Cookies in 2020 to create the COLLINS AVE cannabis brand.
The partnership isn’t limited to cannabis products. Ready-to-drink spirits will be launched in December, including Caribbean rums and tropical-flavored party punches.
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Transfusion offers a modern interpretation of golf course cocktails. Blueberry Jam combines real blueberries with sparkling rosé wine flavor.
The Miami-based brewery emphasizes craftsmanship and authentic ingredients across all of its product lines. Each drink contains real fruit juice and maintains the company’s commitment to bold flavors.
South Beach Brewing’s award-winning line of beers is getting renewed attention with this partnership. The series includes six core varieties including Blood Orange Sunset IPA and Strawberry Orange Mimosa.
Ross’ business portfolio spans multiple industries beyond music. The entrepreneur owns multiple Wingstop franchises and partnered with Bitfortune.com in October 2025 as a global ambassador.
“It’s about living the Boss life; savoring something authentic, bold and memorable,” Ross explains of the collaboration.
The partnership represents Roth’s continued expansion into the cannabis and beverage space. The success of his Maybach Music Group laid the foundation for a diverse business venture that spanned two decades.
