LISA, the BLACKPINK rapper and singer, steps out on her own with her debut solo album Alter Ego, but does her attempt at multifaceted artistry deliver, or fall flat? The 13 tracks offer multiple personas—Vixi the villain, Roxi the rock star, Sunni the scared girl—but they struggle to add up to anything beyond the familiar. Lacking the bold genre experiments of her K-pop roots, LISA’s solo debut feels more like a marketing gimmick than a musical evolution. From shallow ballads to recycled pop formulas, the album’s best moments come when it sticks to what’s tried and true. But will that be enough to convince listeners she’s more than just a generic pop star? Not quite.
