Lil Yachty has officially launched his new label Concrete Rekordz, a joint venture with Quality Control Music/HYBE.
The rapper has recently been teasing the launch of his own record label. The label’s first release will come from Concrete Boys, consisting of Lil Yachty, Karrahbooo and Camo! A song called “Family Business” – watch the new video below. It is the first single from their debut compilation album It’s Us Volume 1, released on April 5.
The new joint venture will help expand the growth and success of Quality Control Music/HYBE, as Lil Yachty will now serve as a record label executive on top of his already successful music career.
Kevin “Coach K” Lee, Chief Operating Officer and Co-Founder of Quality Control Music, said: “Yachty has always had a profound vision from the day we met, and seeing him work his curatorial magic and expand it to discover and Empowering other artists, that excites me.”
Pierre “P” Thomas, CEO and co-founder of Label, also added: “I am delighted to see Yachty take on the role of a senior executive and one of the most powerful creative minds in the world with such a keen eye for talent. Karrahbooo is a star and they are both going to be the new wave of cool, bringing something different to the culture that is in dire need.”
