Lil Baby lights up Atlanta skies with drones for new album ‘WHAM’

Lil Baby is aiming to dominate the first quarter of 2025 as he immediately dropped new album WHAM and kicked off the post-release rollout. Additionally, his latest strategy involves launching a creative and joyful new campaign to light up the Atlanta sky. A variety of remote-controlled drone lights soar high into the sky, forming a variety of designs associated with the new project, including spelling out its title in various forms and even recreating the icy cover art. It might not be the most exciting or unique launch in the world, especially when up against the competition, but it’s always nice to see some regional favorites.

However, that love must also triumph over hate, as Lil Baby’s new album WHAM has caused considerable division among his fan base. Some continue to claim that he disappeared from the map, while others claim this was a solid comeback moment that put him back on track as a “new” generation of leader. No matter which side you fall on in this debate, there’s a great contest coming, so we’ll have more tracks shaping our opinions on the matter soon.

What’s more, we have more Lil Baby music to look forward to in 2025, which is part of the reason this launch has become so dominant and long-lasting. He told Lil Yachty on the rap and psychedelic pop artist’s A Safe Place podcast that he will be releasing another album, Dominique, sometime in February. While that could still change in the future, it seems like we’ll have a lot of material to parse as mainstream hip-hop’s first big event of the year.

We’ll see in due course whether Dominique is better than WHAM or its upcoming deluxe version. Meanwhile, with new music videos and moves like this drone performance, Lil Baby will continue to keep his run fresh in our minds and lead rap music into what promises to be a killer 2025. Whether you’re a fan or not, the conversation in recent years has revolved around the genre that has given us so much buzz at the start of this 12 months.