LeBron James pissed fans after his hype “second decision” revealed Hennessy ads, rather than retirement news, which sparked backlash from misleading provocations.
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LeBron James revealed that his highly anticipated “second decision” was nothing more than basketball fans across the country were deceived after LeBron James revealed.
The Los Angeles Lakers superstar teased the news on social media on Monday. _The language he uses responds to his famous 2010 “Decision” broadcast. Fans immediately began speculating about retirement or major career transfers.
It turns out that “All Decisions to Decisions” is a partnership with the luxury brand. The ad promotes LeBron James’ new limited edition Hennessy vsop.
😜👑https://t.co/ngqv2c0dsy
— LeBron James (@kingjames) October 7, 2025
Fans are full of anger and disappointment on social media platforms. Many people are misunderstood by marketing campaigns in one of the most controversial moments in NBA history.
One user said: “A 40-year-old adult AH has tempting attention just to attract advertising.” Another said: “Such as such is why Jordan is better than ##.”
Ticket prices for Lakers Games soared as expected announcements. According to ESPN, a single ticket jumped from about $82 to $580 in the vivid seat after James released his mysterious message.
“I’m excited about the opportunity to play the games I love,” James said last week at NBA Media Days. “But the journey this year articulates that I’m very invested because I don’t know when it will end.”
James, 40, is the oldest active player in the NBA. He will be in season 23, which will be a league record.
The “Second Decision” reference deliberately returns to James’ 2010 ESPN Special. On that broadcast, he announced that he was leaving the Cleveland Cavaliers to join the Miami Heat. The move shocked the basketball world and angered Cleveland fans.
James won two championships with the Miami Heat before returning to the Cleveland Cavaliers in 2014. When the Cavaliers won the 2016 NBA championship, he won the city’s first major sports championship in 52 years.
The Hennessy movement turns the iconic narrative into what the company calls a “cultural moment.” However, many fans see it as an exploitation of emotional investments in James’ career decisions.
Social media users expressed frustration about marketing stunts. Considering James’ future in basketball, some people call him the deaf and mute.
James has not announced any retirement plans. Despite his age, he continues to compete at the elite level. The Lakers started the season in the roster with James and his son Brownie this month.
LeBron emphasizes bartender all over the world! ? ! ? ! ? Ima try it, but damn it, don’t scare me like this again
— haadie2x_ (@haadie2x) October 7, 2025
The Lakers have not won this year since LeBron dragged the game.
– •wadsyaname•(@cordonteswang) October 7, 2025
I still love you LeBron James (role play). No ragebait will change that
— October 7, 2025 (@dtindiwensi)
I can’t stand LeBron.
— Sosa Hendrxxx (@sosawetemup) October 7, 2025