Top Dawg hinted at new music from TDE after announcing that the feud between Drake and Kendrick Lamar is now over and “The Culture” is the victor of the battle.
On Friday (May 10), the brand founder said on X (formerly known as Twitter) that no matter what the media said, everything was for the best.
“The battle is over. It’s a victory for culture while keeping everything on wax,” he said. “Especially when these publications try to turn it into something else. We proved them wrong. That’s a victory in itself. On the other hand, it’s time to wrap up this TDE 20th anniversary collection.
TDE stands for “Top Dawg Entertainment” and was founded in 2004 by Anthony “Top Dawg” Tiffith. He was inspired by his uncle Mike Concepcion, a former gang leader who turned to the music industry as the lead vocalist on the 1990 all-star anti-violence anthem “We’re Executive Producer of “All in the Same Gang”.
Check out Top Dawg’s post below.
The battle is over. A triumph of culture while keeping everything on wax. Especially when these publications try to turn it into something else. We proved them wrong. That in itself is a victory. On the other hand, it’s time to wrap up this TDE 20th anniversary collection.
— TOP DAWG #TDE (@dangerookipawaa) May 11, 2024
Like Top Dawg, Freddie Gibbs also thinks there’s a winner in the battle between Drake and Kendrick Lamar — but it’s not either one of them.
Knowing that Gangsta Gibbs isn’t shy about sharing his opinions, one fan asked the Indiana rapper on X (formerly Twitter) on Thursday (May 9) who he thought earned the beef.
“Record company,” Gibbs answered simply.
Freddie Gibbs was not wrong. Kendrick and Drake’s shared parent company, Universal Music Group, enjoys significant streams for their diss tracks.
According to Talk of the Charts, “Push Ups,” “Euphoria,” “Family Matters” and “Not Like Us” will have a combined 250 million streams in the U.S. across all platforms this week.
Not only that, but the tracks will reportedly account for approximately 20% of all streams on the Billboard Hot 100.
Billboard also reports that streams for Kendrick’s music have increased significantly, while streams for Drake have declined slightly.
The Compton rapper’s diss tracks “Euphoria,” “Meet the Grahams” and “Not Like Us” have all racked up millions of streams, with the former between May 3 and May 6 alone The on-demand volume in the United States reached an astonishing 27.6 million times.
“Euphoria” debuts at No. 11 on the Billboard Hot 100 chart and could climb to No. 1 next week, while “Not Like Us” is also vying for the top spot, opening in the top three It received 21.1 million streams in one day.
In addition to diss tracks, Kendrick Lamar’s past works have also brought windfalls. Between May 3 and 6, his records were played a total of 50.62 million times, which is more than It rose 49% in the same tracking period from Friday to Monday.
On the other hand, despite Drake releasing two diss songs of his own, record sales dropped 4.9% during the same period.
More importantly, Kendrick’s “Not Like Us” broke the record for the most single-day plays of a hip-hop song in the history of Spotify in the United States.
The song surpassed Drake and Lil Baby’s “Girls Like Girls,” which previously held the single-day record of 6.593 million plays.
