At this point, everyone knows that Kendrick Lamar and Dave Free are a creative force that cannot be ignored. Whether it is music video direction, brand building or performance planning, the PGLANG name will turn.
Now, they did it again. This time, this is a complete creative risk called Project 3, an entity created to provide creativity, content creation, production services, brand design and strategy.
This is due to the acquisition of a creative home called Frosty, which has long-standing ties to PGLANG. Now with the PGLANG Vision Alliance, Project 3 will aim to create lasting brand language and identity for the company. But why name Item 3?
Well, here’s a reference to the three-part structure of any good story: a start, a middle, and an ending. Therefore, item 3. Check out the visuals that come with the announcement below!
