Jhené Aiko’s touching tribute to firefighters battling Los Angeles fires

Jhené Aiko and her wellness brand are offering free massages and CBD-infused products to firefighters battling the devastating Los Angeles wildfires.

Jhené Aiko and her wellness brand Jhenetics have launched a touching initiative to support first responders battling the devastating Los Angeles wildfires.

The R&B songstress and her label are offering free massages to firefighters who have been working tirelessly to control the fires raging in Southern California since January 7, 2025.

In a touching Instagram post, Aiko expressed her gratitude to the firefighters.

“Thank you to our first responders,” she wrote. “Those who are away from their families for days and working tirelessly to protect us. We hope this small gesture of gratitude goes a long way during these long shifts.

Known for its commitment to holistic wellness and community support, Jhenetics has partnered with the Los Angeles Fire Department Foundation and mobile massage service Manly Handz to provide stress relief and pain management to frontline workers.

The program utilizes Jhenetics’ CBD-infused products, including lotions, balms and elixirs, to help relieve firefighters’ muscle pain and anxiety.

The wildfires have burned more than 100,000 acres and claimed the lives of at least 28 people, NBC News reported. The fires displaced 180,000 residents and forced them to evacuate their homes due to severe drought and strong winds.

Jhené Aiko herself lost a $3.2 million home in the wildfire, which makes this move particularly poignant.

In a statement, Jhenetics underscores their commitment to supporting the community during this crisis

“As we try to make sense of these tragic events, we are happy to serve our first responders and the families affected by the fires,” the statement read in part. “During this challenging time, we have the opportunity to support each other and build A stronger community.”

Relevant