Jeezy has teamed up with Eastside Golf to blend hip-hop style and golf resonance to add street hot to green in a way that only snowman can achieve.
Grammy-nominated rapper and author have linked Eastside Golf (Eastside Golf made up of Olajuwon Ajanaku and Earl A. Cooper) to launch a limited edition capsule that blends class-friendly gear with real hip-hop energy.
The partnership will produce polo, stylish golf gloves, custom balls, high-end towels, paint crew and street-style sweatshirts with famous snowman logos.
“Golf has always involved precision, strategy and mental resilience, which is the same qualities that have built my career,” Giz said. Working with Eastside Golf allows us to show young people that the game belongs to everyone, not just country clubs. We brought me straight into the same energy that I was directly into the music into the course. ”
A launch party will be held at the ATL on Monday (August 18) with a seat between Jeezy, Ajanaku and Chris Womack, hosted by ATL broadcast legend Ryan Cameron.
Eastside Golf started in Detroit in 2019 with Ajanaku’s apartment, but his name ultimately comes down to making diversity repeatable and bringing young players into the game. According to Ajanaku, it’s not just clothes, it’s a bigger move.
“Working with an artist like Jeezy is what Eastside Golf stands for – authenticity, breaking barriers and inspiring change,” Ajanaku said. “His influence in music and culture, coupled with our mission to diversify golf, creates something powerful. It’s not just costumes; it’s a sport.”
The collection is now available through Eastside Golf’s website and a selection of retail attractions. The snowman is now on the green – he has replaced the “bird” with a bird.
