Emmy Award-winning producer Jesse Collins said JAY-Z will have the final say in the selection process for Super Bowl halftime performers.
In an interview with Variety on Monday (September 16), Collins discussed the daunting schedule he and his production company have in place for the February 2025 launch of the show, which stars Kendrick Lamar ).
While Collins touched on a range of topics regarding the active activities he oversees at his eponymous production company, it seemed like most of the attention shifted to his remarks about working with JAY-Z and Roc Nation. Collins seemed to confirm that Hough was the only one making the call in the Super Bowl, noting that has been the standard from the beginning.
“That was a decision Jay made,” Jesse Collins said when asked about the selection process for each year’s halftime performers. “It’s great that he’s made it every year since we’ve been on the show. He always gets it right!
Roc Nation began working with the NFL in August 2019 and began reinventing production for the Super Bowl halftime show in 2020. Birdman, Juvenile In the weeks since Kendrick Lamar announced he will beat hometown rap hero Lil Wayne at the Super Bowl in New Orleans, Fat Joe , Fabolous and others have spoken out.
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While Collins did address the backlash the NFL, Roc Nation and JAY-Z have received since the halftime headliner was announced, he seemed to double down on his support for Kendrick Lamar, believing he was up to the task Best Artist.
“We love Wayne [Lil Wayne],” Collins said. “There’s always a lot of possibility in Vegas as to who gets to perform. But I think we’re going to have a great show with Kendrick and I think everyone is going to enjoy the halftime show. I Know Kendrick is going to work really hard to put on a great show.
In addition to announcing that his team will be responsible for several major productions, Collins also revealed that Super Bowl production is already well underway, including a remaster of Netflix’s Rhythm & Flow in November and BET in Las Vegas in October Hip-Hop Awards Ceremony. In fact, Collins and his team will be in touch with Kendrick at training camp in New Orleans in the coming days, despite the fact that they just finished filming the 76th Primetime Emmy Awards ahead of their exclusive broadcast on September 15. Make.
“This is our first time working with a team of artists,” said Dionne Harmon of Jesse Collins Entertainment. “We’ve actually been preparing for it a few times, but this is the first time Kendrick’s team and us have been together since the announcement.”
Collins won an Emmy Award in the Outstanding Variety Special (Live) category, following Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent for the 2022 Super Bowl LVI halftime show.
