Fans attending recent hip-hop tours have noticed longer, more cinematic show intros, often featuring short films, orchestral music, and visual storytelling before artists even touch the stage. Artists like Travis Scott, Drake, and Kendrick Lamar have helped popularize the trend.
Concertgoers say the extended intros build anticipation and turn shows into full experiences, while others argue it delays the music fans came to hear. The shift reflects how live performances are evolving into immersive productions rather than simple concerts.
