Drake wore a super rare Rolex Daytona “Barbie” estimated to be worth around $1 million.
On Thursday night (October 16), Drizzy shared a post on Instagram showcasing a coveted timepiece from his watch collection in abundance. In the photo, the 6 gods are wearing a pink Rolex with a bright pink sapphire on the bezel, which is called the Rolex Daytona “Barbie”.
In one photo, Drake is standing in an elevator wearing a watch and holding a laptop. Another photo shows a close-up view of this unique piece. “I have this Barbie doll on my wrist and the Stasi doll is on my wrist,” Drake wrote in the post.
This is more than just a timepiece. According to Esquire, only 10 were produced. The price of the watch was not disclosed. However, if purchased from Rolex, the estimated price would be around £310,000 or $417,219. On the second-hand market, asking prices could be £700,000 or $941,430 or more.
Other celebrities who have worn this exclusive watch include football superstar Lionel Messi and actor Mark Wahlberg, both of whom are known for their extensive collections of luxury watches.
Drake’s latest stunt comes as he prepares to release his new Iceman album, which he’s been teasing for much of 2025. The launch includes several songs including “Which One,” “What Did I Miss?” and “Dog House,” as well as the Iceman YouTube series.
When Drake does drop a new record, he will do so after unsuccessfully suing his parent label UMG for defamation over Kendrick Lamar’s diss song “Not Like Us.”