Travis Scott and his Cactus Jack brand may be joining forces with Lamborghini, according to multiple sources.
Rumors of a potential collaboration began circulating after Scott played a massive show in Milan, where at least 80,000 fans attended his Circus Maximus tour. Additionally, a video shows a group of Lamborghini factory workers surrounding the “Meltdown” rapper and taking selfies with him inside a facility that looks like a factory.
Scott also posted a photo to his Instagram Story of what can only be described as part of an assembly line where the door panels are being assembled, with the caption: “Mom, I did it.”
View this post on Instagram
While there are no details yet on what the collaboration will entail, it seems the timing is perfect considering Scott has now sold more tickets in Italy than Taylor Swift. Multiple reports confirm that he has sold as many as 200,000 tickets to date, making him the first American rap artist to sell 200,000 tickets in one year across three shows in Italy.
Scott is currently on the 2024 European/UK leg of his record-breaking Circus Maximus Tour, which also features 44 sold-out shows across North America in 2023 and early 2024. It became the highest-grossing rap tour in the United States. Since then, the tour has grossed nearly $27 million, with more than 270,000 attendees at its first 11 shows in Europe/UK.
Travis Scott has announced more dates for his record-breaking Circus Maximus tour after a wild performance in Milan. Among the dates he announced was a one-night special at MetLife Stadium in New Jersey that appears to be one of the last dates of the U.S. tour
See the post above for details on what sparked the rumors of a Cactus Jack and Lamborghini collaboration.
