Let me tell you something: Beyoncé didn’t lose. At the end of the day, this is the absolute truth. Remember, Jay-Z once used that as his catchphrase, and I’m sure that confidence rubbed off on Beyoncé throughout their long marriage.
Well, Beyoncé headlines the NFL Christmas Day football halftime show on Netflix, and guess what? She killed it! Her performance was so good that everyone was talking about it. But we now know it goes beyond music. First, the show was bigger than the NFL Super Bowl halftime show, which got rumors flying. But before we dive into the rumors, let’s break down today’s announcement.
First, Beyoncé addressed the country music community and award presenters. As you know, she’s been overlooked during awards season. Her Country Carter album is incredible—a groundbreaking musical project that should earn her countless accolades within the country music genre. CMA Awards, you are all racist! She was snubbed in a way that screamed foul play, and I’m sure Beyoncé wasn’t happy about it.
Next, a political perspective. The performance was held in her home state of Texas, where her community suffered significant losses when Trump won. The performance was a powerful statement about the growing inclusivity of the black and country music movement. The show also has many references to America, the flag, and subtle yet bold statements: This country belongs to everyone. Politically, this is a big statement.
Now, let’s dive into the rumors! As you know, Super Bowl halftime performers don’t get paid. They never have. While Beyoncé has performed at Super Bowl halftime before, this wasn’t a Super Bowl performance — but something different. The question is, how much did she get? This isn’t just an NFL game; This is also produced by Netflix. This marks the first time Netflix has broadcast a live football performance, and what better way to get into the scene than with Beyoncé?
As you know, JAY-Z heads up Roc Nation, the NFL’s entertainment division. Marrying Beyoncé was definitely a power move, and some might call it “insider trading,” but that’s another story. What we do know is that Beyoncé’s price isn’t cheap, nor is it free. It’s safe to say Netflix paid the bill, but the exact number remains a mystery. One thing is for sure: you have to pay to play.
There are rumors that Netflix wants to move more NFL broadcasts away from the network that currently makes huge profits from these games. Will they succeed? This will trigger a fierce bidding war. But somehow I think they might succeed.
As for Beyoncé, her performance was outstanding. It shook the world and conveyed more than just music. She invites people into her world. Oh, and by the way, Blue Ivy also performed, and you can bet the internet will be buzzing non-stop because they both put on a great show. When you do something great, you are bound to receive criticism!
